Dates | Timings | Days | Duration | Price | |
---|---|---|---|---|---|
1 March 2023 - 31 May 2023 | 8:30AM - 10AM | M-F | 3 Months | ₹40,000 | Register Now |
1 March 2023 - 31 May 2023 | 10AM - 12PM | M-F | 3 Months | ₹40,000 | Register Now |
1 March 2023 - 31 May 2023 | 12PM - 2PM | M-F | 3 Months | ₹40,000 | Register Now |
1 March 2023 - 31 May 2023 | 3PM - 5PM | M-F | 3 Months | ₹40,000 | Register Now |
Course Duration | 72 hours |
Classes | 20 |
Learning Mode | Live Project Based |
Next Batch | 3rd January 2022 (Gurgaon) |
Advanced Digital Marketing Course Curriculum includes features
Digital Marketing Overview
Web Planning & Creation
Search Engine Optimization
SEM, PPC & Advertising
Google Analytics
Social Media Marketing
E-commerce Marketing
Affiliate Marketing
E-mail Marketing
Inbound Marketing
Content Marketing
Adsense & Blogging
Mobile Marketing
Lead Generation
Growth Hacking
Digital Marketing Strategy
Freshers/ entrepreneurs who are having sufficient time and willing to make their full-time career in Digital Marketing may join the regular/ weekday classes. This will make them eligible to understand the needle kind concept with deep knowledge
Working people who have a lack of time may seek for the customised training session of alternate classes subject to availability of trainers (say 3 days in a week). The students may practice by their own at home or office places.
Working professionals/ Regular graduating/ Post graduating students may join for the weekend classes (Saturday and Sunday). In many cases, people having 6-day working may ask for the special Sunday classes subject to change in the normal fees
Candidates having insufficient time, or relocating to other cities, willing to revise the Digital Marketing Concepts, or having immediate joining, may join the fast track courses so as to grab the instant knowledge about Digital marketing and its tools.
These customised courses are aimed to facilitate the candidates with the advanced digital marketing course curriculum. The training will be delivered through professionals only, though the adaptability of education will entirely depend on candidates interest and capability.
1. Digital Marketing OverviewHave complete understanding of digital marketing and its related concepts |
What is digital marketing |
Different tools of digital marketing - SEO, SMO, Serp, sem, SMM, etc |
Different search engines and how they work |
Importance of digital marketing |
Basic Understanding of mobile marketing, email marketing, online reputation management, etc. |
Duration: 2 hours |
2. Website Designing & PlanningLearn how to install theme, plugins, and design a website |
What is website. |
Different type of website - static and dynamic |
Various platforms- HTML, Java, PHP, Wordpress etc |
What is hosting, domain |
Inserting plugins |
Designing website |
Putting contents and images |
Connecting domain, hosting and servers |
Duration: 2 hours |
3. Advanced Search Engine OptimizationLearn how to rank a website over search engine to boost the traffic and results |
What is SEO and its importance |
Types of SEO - White hat, Black hat, and Grey hat |
Techniques of SEO - On page SEO and Off page SEO |
Keywords research, analysis, and planning |
URL structuring |
Title, description, meta tags, keywords implementation |
Content Optimization |
Image optimization |
Anchor text, robots.txt, and sitemap creation |
Keyword density and stuffing |
LSI (latent semantic indexing) |
Alexa integration |
Backlinks creation through articles, blogs, directory, social bookmarking, business listings, classifieds, guest posting, forum posting, press release, commenting, search engine submissions etc |
Link exchanging |
Domain authority |
RSS feeds |
Google business listing or Google maps |
Search engine algorithms |
Panda, penguin, hummingbird algorithms |
Duration: 20 hours |
4. SEM/ PPC/ Google AdwordsEnhance instant web traffic to get instant results and ROI |
What is PPC or Google Adwords |
Creating PPC account |
Designing campaigns, ads, and keywords |
Managing bids in PPC campaign |
Creating display ads and text ads |
Video ads |
Measuring ROI and generating reports |
Duration: 4 hours |
5. Google AnalyticsFind out the traffic over the websites through Google Analytics |
Learn what is Google Analytics |
Generating traffic, impression and click reports |
Measuring location wise audience and planning accordingly |
Duration: 1 hour |
6. Social Media Optimisation & MarketingConnect with the social networking sites to increase brand awareness |
What is Social Media Optimization and Marketing |
Different kind of Social Media and Networking sites |
What is Facebook and creating FB Page |
How to increase page likes |
How to add Facebook fan page on website |
Sharing, posting and commenting on Facebook hosted |
How to join groups and promote your business |
What is Twitter and how it's works |
How to create Twitter business page |
How to increase likes and followers |
What are LinkedIn and Creating page |
What is Google plus and how it works |
How to create profiles on google plus |
Differed between individual and company profile |
How to promote Google plus |
What is YouTube and how it works |
How to create videos |
Video marketing and promoting |
Link building through video marketing |
Instagram promotion |
Duration: 8 hours |
7. ECommerce MarketingMake online Selling through online store to offer doorstep delivery |
What is e-commerce marketing |
How to use SEO,SEM, SMO for e-commerce promotion |
How to add products and category on the website |
How to promote categories |
Keywords planning |
Blog integration |
Measuring location wise audience and planning accordingly |
Duration: 2 hours |
8. Content Writing & MarketingLearn some specific rules while writing contents for On-Page and Off-Page activities |
What is content |
How to use relevant keywords |
Different tactics while writing an article, blogs, press news |
Choice of optimum keywords |
Managing links to create backlinks |
Promotion via Content marketing |
Instagram Promotion |
Duration: 1 hour |
9. Blogging & Google AdsenseEarn Extra income while devoting spare time to writing blogs and installing space for google ads |
What us Blogging |
What is Google Adsense |
Choice of blogging themes through blogger and WordPress |
Installing Plugins |
Choice of blog subjects |
Creating Interlinking |
Image Optimization |
Gathering Traffic |
Applying for Google Adsense |
Duration: 4 hours |
10. Affiliate MarketingPromote others products & services through content creation and linking |
What's Affiliate Marketing |
Creating contents and linking with the affiliate website |
How to join affiliates |
How to earn money through affiliate marketing |
Duration: 2 hours |
11. Email MarketingIncrease the reaches through instant inbox guaranteed mailing services |
What's Email Marketing |
How to design email campaign |
Designing graphic |
Linking subscription link with the website |
Knowing various email marketing software |
Duration: 2 hours |
12. Inbound MarketingUnderstand how to generate more business leads through repositioning and remarketing |
What is inbound marketing |
How to create repositioning |
How to remarket the product or services |
How to increase sales |
Duration: 2 hours |
13. Mobile MarketingImportance of mobiles has emerged the need of Mobile Marketing |
What is Mobile Marketing |
How to create mobile-based campaigns |
Gathering data |
Promoting over the mobile devices |
Duration: 2 hours |
14. Online Reputation ManagementLearn to enhance the goodwill of business through effective linking procedures |
What is ORM |
Types: proactive & reactive |
How to beat the reactive comments and reviews |
How to initialise proactive ORM |
Tools of ORM |
Creating and optimizing reviews and feedbacks |
Duration: 2 hours |
15. Google Webmaster ToolsKnow the theoretical aspects of website errors, traffic, appearance etc with the help of Google webmaster Tools |
What is Google Webmaster Tools |
How to use Google webmaster |
Adding and removing website property |
Analysing crawl errors and removing caches |
Knowing the traffic rates and locations |
Fetching web pages and increasing page speed |
Duration: 2 hours |
16. FreelancingLearn the various aspects of earning income on part-time basis or through home-based assignment |
Different freelancing projects |
Various freelance portals |
joining and taking projects through portals |
Duration: 2 hours |
Startups are increasing at a fast speed so the need for online marketing. No business can survive without using updated marketing techniques and not every startup may invest hardcore money of marketing. So Online Marketing proves to be cost effective yet results oriented. SEO Craft, being a Gurgaon-based Digital Marketing Company, understands the need of delivering professional Online Marketing. The trainers are industry experts with more than 10 years of working experience.
Advanced Digital Marketing Course will cover the major aspects of Search Engine Optimization, Social Media Optimization, Pay Per Click, Online Reputation Management, Wordpress Designing and much more. Apart from In-house classroom training, we do arrange corporate seminars, events and demo session on call and as per requirements. Build up the extensive and advanced understanding of marketing and technical approaches through Digital Marketing Certification Course.
This short term weekday and weekend training courses will boost the knowledge level to avail the benefits of the domestic and international market. Live projects will surely in build a self-confidence and will make you the specialist in digital marketing concepts. SEO Craft is a leading Digital Marketing Training Institute in Gurgaon offering valuable knowledge about different search engine like Google, yahoo, bings etc., various social networking sites like Facebook, Google, LinkedIn, YouTube, Twitter, Instagram etc., various SEO technique like On page and Off page, various websites - Static and Dynamic, Blogging, Google Adsense, Affiliate Marketing etc.
So join this advanced certification courses in Digital Marketing and grab the extensive knowledge to earn the career.
What is Digital Marketing Training Program? |
Digital Marketing Training offers professional values how to promote the website through web platforms or social networking sites. Digital Marketing consists of SEO, SMO, PPC, ORM and other web-related techniques which will enable you to maintain a Word press website and to boost the searches of the same website. |
Why should I join SEO Craft? |
Unlike other training institutes, we do offer live projects session through corporate professional and industry experts. The course curriculum delivers practical aspects of the program as there is nothing to do with the theoretical concepts. Although some of the specific reasons to join us:
|
Do you offer a flexible training session for working professionals? |
Yes, we do offer weekend’s batches or weekday evening batches. We do take care of the candidate's comfort zone. |
How is this course beneficiary for the freelancers? |
Freelancers may get the home-based SEO, link building and content writing projects after successful completion of this course. They can ever earn more than a regular employee while working at home only. |
To whom this course is helpful and how? |
This course is helpful to everyone whether he is a student, freelancer, working professional, or startups. Students may develop his career in Digital Marketing. Freelancers may avail home based assignments, working or marketing professionals may enrich their knowledge by finding new ways of marketing, startups may generate more leads by learning Digital Marketing. They can save their valuable money and time which would be willing to invest for outside marketing agency. Startups can enhance brand awareness at minimum prices while expanding their own business. Digital Marketing course is all about promoting the products/ services, advertising, branding, and much more. So entrepreneurs can grow their business more effectively. |
Should website designer/ developer learn the Digital Marketing course? |
Yes, if you are a website designer, develop or expert in the web industry, this course will add a comprehensive value in your course curriculum. You can design SEO friendly website which is a more demanding feature in the web industry. Apart from this, they can also build their career in Digital Marketing along with the website designing. |
Do you provide study material or references to study? |
Yes, we do provide some references and study material in soft form and we do not charge for the same. This study material is free for you so that you can refuse or practice the same even in future. In fact, while acquiring training, you can design your own study material based on your own research. This research can be published at our website which can be beneficial for future students. |
What is prerequisite of this course? |
You must have basic computer knowledge. And you are required to bring your own laptop. |
What are the future prospects of Digital Marketing training courses in India? |
Due to emerging of android devices, people are more focused towards web searches, it has wider scope in marketing the services, promoting e-commerce industry. We do use innovative tools of marketing which are sophisticated yet result-oriented. |
What is the batch strength? |
We try to keep it minimum so that much attention can be given to the students while offering quality education. It is 5 to 10 only per batches. |
Do you provide corporate training? |
Yes, we do. Normally, corporate send their candidates for in-house Digital Marketing training, but according to huge corporate requirements, we can also deliver corporate training session |
Is Social media marketing training compulsory? |
Nothing is compulsory; it totally depends on your interest. Social media marketing has the wider scope than any other technique as it makes you learn how to develop a brand or how to promote a business socially. |
Do you offer after training assistance? |
Our prime motive is to deliver complete Digital Marketing knowledge to every attendee. If something left undone, or any doubt arise in future, he or she may consult over Phone or may request for one-day tutorial class. The consultation will be offered as per the availability of the concerned expert. |
What if I missed some of the training sessions due to unavoidable situations? |
If you are willing to cover the left course, we will arrange backup classes to clarify your doubts. |
Do you provide course completion certificate or work experience certificate? |
After successful completion of three moths’ course, we do provide course completion certificate and after completion of 6 months internship, we do offers work experience certificate to enhance your job chances. You may earn well for your career and future after completing the course successfully. |
Is there any job assistance? |
We are a training institute, not a job consultancy. We do offer 100% job assistance and refer the candidates to the companies, yet shortlisting will be based on the candidate's performance. While looking at the current sceneries of India and global industry, digital marketer has higher chances to get excellent job opportunities |
Who are the faculties rendering training session? |
Faculties are working professionals, industry experts and experienced speakers who have relevant working experience and subject knowledge. |
How much time we require to complete the training course? |
The whole Digital Marketing Training course is a short term course of 3 months so one need to devote three months to cover complete course modules pertaining to SEO, SMO, PPC, ORM and other related aspects of website designing. Whether you are joining Weekend batch or Weekday batches, it is the responsibility of our training centre to deliver timely and adequate knowledge. |
Why is SEO important to learn? |
SEO is the primary and basic thing to learn if you are planning to learn Digital Marketing Training Course. Without SEO, One cannot rank one's website. SEO or Search Engine Optimization makes your eligible to be on the top of searches through particular keyword or group of keywords. Like, if you are looking for the "SEO Company in Gurgaon", SEO Tech Experts will be on the top of the organic searches. This is the true power of SEO. Likewise, one can promote his website with many of such keywords. |
From where I can get knowledge about the SEO? |
Though there are too much information available in different website which can be availed through Google Searches, but here is link which is offering basic SEO knowledge: http://seolearningnotes.blogspot.in/ |
Shivansh RaizadaDigital Marketer www.seocraft.in | |
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