Obtaining organic search traffic has become a key pillar for our overall growth. But SEO is not a one-day thing and a long-term investment. To achieve top rankings in the organic page result, you need to follow a simple rank building strategy.
To ladder up your SEO ranking follow up the key steps: -
- Set up your account with Google Analytics and Google Search Console to have a better control over optimizing your website.
- To help search engine with the organization of your site, submit sitemap of your website to Google search console.
- Fix all crawling errors (if any), using the Google search console.
- Optimize keywords for your website
- Have a thorough research on keywords as this is what going to put you on search engine result page.
- Find the search volume for keywords.
- Each page can rank for different keywords, so map keywords to content type as per relevancy.
- Optimize pages of your website
- Use only one h1 tag on a page.
- Page titles should be within 60 characters.
- Put an inviting and relevant meta description within the word limit of 160 characters.
- Write meta titles for each page, compelling enough to gain clicks.
- Page titles are the default URLs. Hence, include target keyword.
- Add Alt tags by writing a small description of the image to help search engine.
- Develop a link building strategy for your website to get maximum backlinks. Backlinks can effectively increase search engine ranking.
- Experiment customer questions for your product category
- Give voice to your product and help customers get the best out of it.
- Use relevant keywords to qualify your content.
- Add structured data and product reviews to catch eyes.
- Build a brand reputation by indulging with customers on social channels, essentially; Facebook, Twitter & Instagram.
- Make your site mobile friendly, as Google now considers mobile first indexing.
- Last but not least, interest your customers. Nothing holds a person that interest.